Creativity meets data-driven decision-making with Somerled Designs

Creativity meets data-driven decision-making with Somerled Designs

With a background in investing and a focus on revenue, co-founders Jordan McDonough and Brianna West rely on Minoan to deliver procurement solutions for their clients.

Somerled’s Advice: "Minoan boosts efficiency, saves money, and enhances the overall experience – at no cost. Plus, their account managers go above and beyond and customer support is outstanding, so it’s a no brainer." 

Nestled in the vibrant landscape of the short-term rental market lies a beacon of creativity and innovation – Somerled Designs. With a commitment to excellence and a passion for design, Jordan McDonough and Brianna West have crafted a narrative that transcends traditional interior design paradigms. 

In the bustling hub of the Phoenix-Scottsdale area, Jordan McDonough and Brianna West embarked on a journey fueled by a shared vision – to revolutionize interior design for short-term rentals. Drawing upon their backgrounds in interior design, marketing, and real estate investing, they set out to challenge the status quo and redefine the guest experience. What began as a passion project soon blossomed into a thriving business, driven by a relentless pursuit of perfection and a dedication to their craft.

At the heart of Somerled Designs lies a commitment to leveraging the investor mindset to better serve their clients. Jordan and Brianna recognized early on the power of market insights in shaping design choices and maximizing rental potential. Through meticulous research and analysis, they identify trends, preferences, and guest demographics to inform every aspect of their design process. This strategic approach not only sets them apart but also ensures that each space they design is optimized for profitability and guest satisfaction.

Somerled Designs' design philosophy goes beyond mere aesthetics – it's about creating spaces that are as functional as they are beautiful. By seamlessly blending style with practicality, they ensure that their designs not only wow guests but also enhance their overall experience. From durable materials to space-saving solutions, every element is carefully curated to meet the unique needs of short-term rental properties while minimizing maintenance costs for property owners.

"Integrating Minoan into our workflow has not only boosted client trust but also enhanced satisfaction. For our install team, efficiency skyrockets as we seamlessly track and order across multiple brands." – Brianna West

In their quest for operational excellence, Somerled Designs found a trusted partner in Minoan. Leveraging Minoan's streamlined ordering process and extensive network of suppliers, Jordan and Brianna have simplified their procurement workflow, allowing them to source high-quality furnishings and decor with ease. From furniture to accessories, Minoan offers a comprehensive range of products that align perfectly with Somerled Designs' design aesthetic and client needs.

Moreover, Minoan's exceptional customer service and attention to detail have made the installation process easier, ensuring timely delivery and seamless coordination across multiple properties. By leveraging Minoan's platform, Somerled Designs has been able to focus more on their core competencies – creative design solutions and unparalleled customer service – while entrusting the procurement process to a reliable partner.

"When faced with the daunting task of managing hundreds of line items across various vendors and platforms, it becomes a logistical nightmare. With Minoan, we streamline this process, ensuring everything arrives on time and allowing us to focus on delivering exceptional design solutions.” – Jordan McDonough

From grassroots beginnings to industry pioneers, Jordan McDonough and Brianna West have established Somerled Designs as a force to be reckoned with in the world of short-term rentals. With their unwavering commitment to innovation and excellence, coupled with strategic partnerships like Minoan, Somerled Designs is poised to shape the future of hospitality design and redefine the guest experience for years to come.